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18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor

By: Material type: TextTextPublication details: New Delhi : Response Book, 2003.Edition: 1st edDescription: 134p.: 20 cmISBN:
  • 0761996567
Subject(s): DDC classification:
  • 658.827
List(s) this item appears in: Brand Management
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Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.827 K17b 2003 (Browse shelf(Opens below)) 1 Available 008126
CIU Library CIU Library General Stacks 658.827 K17b 2003 (Browse shelf(Opens below)) 2 Available 008127

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