What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater

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Material type: Text

TextPublication details: New Delhi : Prentice-Hall of India, 2003.Edition: 2ndDescription: xxiii,308p. : illISBN:

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Subject: Business

List(s) this item appears in: Brand Management

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.827 J76w 2003 (Browse shelf(Opens below))	1	Available	006101

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