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Advertising and Promotion: an IMC approach / Terence A. Shimp
Material type:
TextPublication details: India : South-Western Cengage learning, 2007.Edition: 1st. EditionDescription: 650p. : ills., pictures, maps, chart,tabsISBN: - 8131503887 :
- 659.1
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 659.1 S555a 2007 (Browse shelf(Opens below)) | 1 | Available | 006954 |
Business
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