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Advertising and Promotion: an IMC approach / Terence A. Shimp

By: Material type: TextTextPublication details: India : South-Western Cengage learning, 2007.Edition: 1st. EditionDescription: 650p. : ills., pictures, maps, chart,tabsISBN:
  • 8131503887 :
Subject(s): DDC classification:
  • 659.1
Subject: Business
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Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 659.1 S555a 2007 (Browse shelf(Opens below)) 1 Available 006954

Business

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