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Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2007.Description: xv, 332 p. : illISBN:
  • 0131875159 (hardback : alk. paper)
  • 9780131875159 (hardback : alk. paper)
  • 9780131875159
Subject(s): DDC classification:
  • 352.7
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 352.7 K87m 2007 (Browse shelf(Opens below)) 1 Available 007621

Includes bibliographical references (p. 291-308) and index.

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