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Services martketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

By: Contributor(s): Material type: TextTextSeries: Publication details: New Delhi : Tata/McGraw-Hill, 2001.Edition: 2ndDescription: xxviii,620p. : illISBN:
  • 0070435561 :
Subject(s): DDC classification:
  • 658.8
Subject: Business
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Item type Current library Call number Copy number Status Notes Barcode
CIU Library CIU Library General Stacks 658.8 Z48s (Browse shelf(Opens below)) 1 Lost Lost in 2006 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 PH00096

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