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Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman

By: Contributor(s): Material type: TextTextSeries: The Dryden press series in marketingPublication details: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1999.Edition: 4thDescription: xxvi,471p. : illISBN:
  • 0030225191 :
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
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Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.8 B329m (Browse shelf(Opens below)) 1 Available 004959

Business

2004-07-26

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