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Positioning : the battle for your mind / Al Ries, Jack Trout by Series: McGraw-Hill management series
Edition: 1st ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 1986
Availability: Items available for loan: CIU Library (1)Call number: 659.1 R559p.

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The new positioning : the latest on the world's no 1 business strategy / Jack Trout by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 1996
Availability: Items available for loan: CIU Library (1)Call number: 659.1 T859n.

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