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Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan. by
Material type: Text Text
Publication details: Chicago, Ill. : American Marketing Association, c2008
Online resources:
Availability: Items available for loan: CIU Library (1)Call number: 658.8 K39m 2008.

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Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius by Series:
Edition: 5th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1997
Availability: Items available for loan: CIU Library (4)Call number: 658.8 B513m 1997, ...

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