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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 1st ed.
Material type: Text Text
Publication details: Delhi : Pearson Education (Singapore), 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.802 C648i 2002.

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2.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 2nd
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 2004
Availability: Items available for loan: CIU Library (5)Call number: 658.802 C648i 2004, ...

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