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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor by Series:
Edition: 5th
Material type: Text Text
Publication details: New York : McGraw-Hill, 1996
Availability: Items available for loan: CIU Library (1)Call number: 658.83 K51m 1996.

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Cases in marketing management / Kenneth Bernhardt, Thomas C. Kinnear by Series: The Irwin series in marketing
Edition: 7th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1997
Availability: Not available: CIU Library: Checked out (1).

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