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Results of search for 'pl:"Sterling, VA :"'
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Haywood, Roger
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Ind, Nicholas
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1.
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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /
by
Kapferer, Jean-Noël
Edition:
3rd ed.
Material type:
Text
Publication details:
London ; Sterling, VA. :
Kogan Page,
2004
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Items available for loan:
CIU Library
(1)
Call number:
658.8343 K17n 2004
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2.
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Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value /
Roger Haywood.
by
Haywood, Roger
Haywood, Roger
Edition:
3rd ed.
Material type:
Text
Publication details:
London ; Sterling, VA :
Kogan Page,
c2006
Online resources:
Click here to access online
Availability:
Items available for loan:
CIU Library
(2)
Call number:
659.2 H427c 2006, ..
.
Lists:
Brand Management
.
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3.
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Beyond branding /
edited by Nicholas Ind.
by
Ind, Nicholas
Edition:
1st ed.
Material type:
Text
Publication details:
London, UK ; Sterling, VA :
Kogan Page,
2008
Online resources:
Click here to access online
Click here to access online
Click here to access online
Availability:
Items available for loan:
CIU Library
(1)
Call number:
658.827 I38b 2008
.
Lists:
Brand Management
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