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18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor by
Edition: 1st ed.
Material type:  Text
Publication details: New Delhi : Response Book, 2003
Availability: Items available for loan: CIU Library (2)Call number: 658.827 K17b 2003, ...
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Advanced brand management : from vision to valuation / Paul Temporal by
Edition: 1st ed.
Material type: Text
Publication details: Singapore : John Wiley, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.827 T284a 2002.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th
Material type: Text
Publication details: New Delhi : Prentice-Hall of India, 1999
Availability: Items available for loan: CIU Library (2)Call number: 659.106 B328a 1999, ...
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Beyond branding / edited by Nicholas Ind. by
Edition: 1st ed.
Material type: Text
Publication details: London, UK ; Sterling, VA : Kogan Page, 2008
Availability: Items available for loan: CIU Library (1)Call number: 658.827 I38b 2008.
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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B Seybold by
Edition: 1st ed.
Material type: Text
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: CIU Library (1)Call number: 658.834083 L748b 2003.
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Brand management : Principles and Practices / by
Edition: 1st ed.
Material type: Text
Publication details: New Delhi : Oxford, 2012
Availability: Items available for loan: CIU Library (6)Call number: 658.827 D979b 2012, ... Not available: CIU Library: Checked out (1).
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Brand management : the Indian context / Y L R Moorthi by
Edition: 1st ed.
Material type: Text
Publication details: New Delhi : Vikas Publishing, 2000
Availability: Not available: CIU Library: Checked out (1).
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Brand management / by
Material type: Text
Publication details: New delhi : Ann Book, 2009
Availability: Items available for loan: CIU Library (2)Call number: 658.827 S129b 2009, ...
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Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore
Edition: 1st ed.
Material type: Text
Publication details: London : Profile Books, 1999
Availability: Items available for loan: CIU Library (1)Call number: 658.827 B817 1999.
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Branded beauty : how marketing changed the way we look / Mark Tungate. by
Edition: 1st ed.
Material type: Text
Publication details: Philadelphia, PA : Kogan Page, c2011
Availability: Items available for loan: CIU Library (1)Call number: 658.827 T926b 2011.
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Branding across borders : a guide to global brand marketing / James R. Gregory by
Edition: 1st ed.
Material type: Text
Publication details: Chicago : McGraw-Hill, 2002
Availability: Items available for loan: CIU Library (2)Call number: 658.827 G822b, ...
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Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal by
Edition: 1st ed.
Material type: Text
Publication details: Signapore : John Wiley, 2001
Availability: Not available: CIU Library: Checked out (1).
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Brands : visions and values / edited by John Goodchild, Clive Callow by
Edition: 1st ed.
Material type: Text
Publication details: Chichester : John Wiley, 2001
Availability: Items available for loan: CIU Library (1)Call number: 658.827 B817 2001.
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Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn by Series:
Edition: 1st ed.
Material type: Text
Publication details: San Francisco : John Wiley / Jossey Bass, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.827 D261b 2002.
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Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood. by
Edition: 3rd ed.
Material type: Text
Publication details: London ; Sterling, VA : Kogan Page, c2006
Availability: Items available for loan: CIU Library (2)Call number: 659.2 H427c 2006, ...
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Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein, Edward H. Levine by
Edition: 1st ed.
Material type: Text
Publication details: Singapore : Addison Wesley Longman, 2000
Availability: Items available for loan: CIU Library (2)Call number: 658.800285 B825d 2000, ...
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony by Series:
Edition: 1st ed.
Material type: Text
Publication details: Oxford : Butterworth Heinemann, 2001
Availability: Items available for loan: CIU Library (1)Call number: 658.827 C521f 2001.
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Internet marketing : building advantage in a networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill by
Edition: 1st ed.
Material type: Text
Publication details: Boston : McGraw Hill / Irwin/ Marketspace U, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.84 M697i 2002.
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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes by
Edition: 5th
Material type: Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 2001
Availability: Items available for loan: CIU Library (1)Call number: 658.802 S387s 2001.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Prentice-Hall of India, 2003
Availability: Items available for loan: CIU Library (3)Call number: 658.827 K29s 2003, ... Not available: CIU Library: Checked out (2).
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