| 000 | 00976nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c1061 _d1061 |
||
| 020 | _a0256195552 : | ||
| 082 | 0 | 4 | _a658.83 |
| 100 | 1 |
_aHair, Joseph F. _921374 |
|
| 245 | 0 | 0 |
_aMarketing research : a practical approach for the new millennium / _cJoseph F. Hair, Robert P. Bush, David J. Ortinau |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axxii,682p. : _bill |
||
| 490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing research _921375 |
| 650 | 2 | 7 |
_aMarketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report _921376 |
| 700 | 1 |
_aBush, Robert P. _915910 |
|
| 700 | 1 |
_aOrtinau, David J. _921336 |
|
| 942 | _cBK | ||