| 000 | 00778nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c1064 _d1064 |
||
| 020 | _a0077094581 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aWhite, Roderick _921404 |
|
| 245 | 0 | 0 |
_aAdvertising / _cRoderick White |
| 250 | _a4th | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2000. |
||
| 300 |
_avii,317p. : _bill |
||
| 490 | 1 | _aMarketing and advertising series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _921405 |
| 650 | 2 | 7 |
_aPlanning advertisement; Media; Campaign; Economics; Society; Globalization; Glocal advertising; Local advertising; Communication; Technology; Consumer _921406 |
| 942 | _cBK | ||