| 000 | 00856nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c1363 _d1363 |
||
| 020 | _a8178080893 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aJefkins, Frank _922715 |
|
| 245 | 0 | 0 |
_aAdvertising / _cFrank Jefkins, Daniel Yadin |
| 250 | _a4th | ||
| 260 |
_aHarlow, England : _bFinancial Times/Prentice Hall, _c2000. |
||
| 300 |
_axxi,394p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _926644 |
| 650 | 2 | 7 |
_aMarketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; Internet _926645 |
| 700 | 1 |
_aYadin, Daniel _922718 |
|
| 942 | _cBK | ||