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|---|---|---|---|
| 999 |
_c1420 _d1420 |
||
| 020 | _a007116945 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aCravens, David W. _923164 |
|
| 245 | 0 | 0 |
_aStrategic marketing / _cDavid W. Cravens |
| 250 | _a6th | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2000. |
||
| 300 |
_axvi,752p. : _bill |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aStrategic marketing _923204 |
| 650 | 2 | 7 |
_aMarketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing _923205 |
| 942 | _cBK | ||