000 | 00765nam a2200229 a 4500 | ||
---|---|---|---|
999 |
_c1420 _d1420 |
||
020 | _a007116945 : | ||
082 | 0 | 4 | _a658.802 |
100 | 1 |
_aCravens, David W. _923164 |
|
245 | 0 | 0 |
_aStrategic marketing / _cDavid W. Cravens |
250 | _a6th | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2000. |
||
300 |
_axvi,752p. : _bill |
||
490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aStrategic marketing _923204 |
650 | 2 | 7 |
_aMarketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing _923205 |
942 | _cBK |