000 00765nam a2200229 a 4500
999 _c1420
_d1420
020 _a007116945 :
082 0 4 _a658.802
100 1 _aCravens, David W.
_923164
245 0 0 _aStrategic marketing /
_cDavid W. Cravens
250 _a6th
260 _aBoston :
_bMcGraw-Hill/Irwin,
_c2000.
300 _axvi,752p. :
_bill
490 1 _aThe Irwin/McGraw-Hill series in marketing
520 0 _aBusiness
650 1 7 _aStrategic marketing
_923204
650 2 7 _aMarketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing
_923205
942 _cBK