000 00680nam a2200193 a 4500
999 _c1425
_d1425
020 _a0071180265 :
082 0 4 _a659.1
100 1 _aBelch, George E.
_926627
245 0 0 _aAdvertising and promotion : an integrated marketing communications perspective /
_cGeorge E. Belch, Michael A. Belch
250 _a5th
260 _aBoston :
_bMcGraw-Hill/Irwin,
_c2001.
300 _axx,795+p. :
_bill
490 1 _aThe McGraw-Hill series in marketing
520 0 _aBusiness
650 1 7 _aAdvertising
_926628
650 2 7 _aMarketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertising
_926629
700 1 _aBelch, Michael A.
_926630
942 _cBK