| 000 | 00680nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c1425 _d1425 |
||
| 020 | _a0071180265 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aBelch, George E. _926627 |
|
| 245 | 0 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
| 250 | _a5th | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2001. |
||
| 300 |
_axx,795+p. : _bill |
||
| 490 | 1 | _aThe McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _926628 |
| 650 | 2 | 7 |
_aMarketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertising _926629 |
| 700 | 1 |
_aBelch, Michael A. _926630 |
|
| 942 | _cBK | ||