000 | 00680nam a2200193 a 4500 | ||
---|---|---|---|
999 |
_c1425 _d1425 |
||
020 | _a0071180265 : | ||
082 | 0 | 4 | _a659.1 |
100 | 1 |
_aBelch, George E. _926627 |
|
245 | 0 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
250 | _a5th | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2001. |
||
300 |
_axx,795+p. : _bill |
||
490 | 1 | _aThe McGraw-Hill series in marketing | |
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aAdvertising _926628 |
650 | 2 | 7 |
_aMarketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertising _926629 |
700 | 1 |
_aBelch, Michael A. _926630 |
|
942 | _cBK |