| 000 | 00953nam a2200265 a 4500 | ||
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| 999 |
_c1438 _d1438 |
||
| 020 | _a0071161759 : | ||
| 082 | 0 | 4 | _a658.8020722 |
| 100 | 1 |
_aCravens, David W. _923164 |
|
| 245 | 0 | 0 |
_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| 250 | _a6th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axvi,624p. : _bill |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aStrategic marketing management _925195 |
| 650 | 2 | 7 |
_aMarketing management-Cases; Market orientation; Marketing program development; Marketing strategy _925196 |
| 700 | 1 |
_aLamb, Charles W. _923167 |
|
| 700 | 1 |
_aCrittenden, Victoria L. _923168 |
|
| 942 | _cBK | ||