| 000 | 00791nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c1441 _d1441 |
||
| 020 | _a003021114X : | ||
| 082 | 0 | 4 | _a659.113 |
| 100 | 1 |
_aParente, Donald _923348 |
|
| 245 | 0 | 0 |
_aAdvertising campaign strategy : a guide to marketing commpunication plan / _cDonald Parente |
| 250 | _a2nd | ||
| 260 |
_aFort Worth : _bHarcourt Brace College Publishers, _c2000. |
||
| 300 |
_axxi,371p. : _bill |
||
| 490 | 1 | _aThe Dryden Press series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _926653 |
| 650 | 2 | 7 |
_aCampaign strategy; Marketing communication; Communication strategy _926654 |
| 942 | _cBK | ||