| 000 | 00702nam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c1547 _d1547 |
||
| 020 | _a8178081229 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aBlythe, Jim _924607 |
|
| 245 | 0 | 0 |
_aMarketing communication / _cJim Blythe |
| 250 | _a1st ed. | ||
| 260 |
_aHarlow, England : _bFinancial Times/Prentice Hall, _c2000. |
||
| 300 |
_a : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing communication _924608 |
| 650 | 2 | 7 |
_aCommunication in marketing; Advertising; Public relation; Direct marketing; Database marketing; Sales promotion; Sales management _924609 |
| 942 | _cBK | ||