000 00746nam a2200205 a 4500
999 _c1554
_d1554
020 _a0844234125 :
082 0 4 _a659.2
100 1 _aHarris, Thomas L.
_97462
245 0 0 _aValue-added public relations : the secret weapon of integrated marketing /
_cThomas L. Harris
250 _a1st ed.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_c2000.
300 _axiii,314p. :
_bill
520 0 _aBusiness
650 1 7 _aPublic relations
_924521
650 2 7 _aIntegrated marketing; Marketing communication; Value added customer service; News products; Advertising; Sales promotion
_924522
942 _cBK