| 000 | 00750nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c1559 _d1559 |
||
| 020 | _a0844222577 : | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aMarconi, Joe _924523 |
|
| 245 | 0 | 0 |
_aThe brand marketing book : creating, managing, and extending the value of your brand / _cJoe Marconi |
| 250 | _a1st ed. | ||
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _c2001. |
||
| 300 |
_axv,247p. : _bill |
||
| 490 | 1 | _aAmerican Marketing Association | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aBrand marketing _926402 |
| 650 | 2 | 7 |
_aBrand name products _926403 |
| 942 | _cBK | ||