| 000 | 00755nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c1563 _d1563 |
||
| 020 | _a0844229520 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aSchultz, Don E. _920665 |
|
| 245 | 0 | 0 |
_aStrategic brand communication campaigns / _cDon E. Schultz, Beth E. Barnes |
| 250 | _a5th | ||
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _c2001. |
||
| 300 |
_axxii,378p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aBrand communication _924485 |
| 650 | 2 | 7 |
_aCampaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management _924486 |
| 700 | 1 |
_aBarnes, Beth E. _917970 |
|
| 942 | _cBK | ||