| 000 | 00583nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c1652 _d1652 |
||
| 020 | _a0071189769 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPalmer, Adrian _926624 |
|
| 245 | 0 | 0 |
_aPrinciples of services marketing / _cAdrian Palmer |
| 250 | _a3rd | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2001. |
||
| 300 |
_axvi,516p. : _bill |
||
| 490 | 1 | _aMarketing series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aServices marketing _926625 |
| 650 | 2 | 7 |
_aService quality; Marketing information systems; Relationship marketing; Internal marketing; International marketing; Service promotion _926626 |
| 942 | _cBK | ||