| 000 | 00631nam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c1672 _d1672 |
||
| 020 | _a8125907394 : | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aMoorthi, Y L R _925012 |
|
| 245 | 0 | 0 |
_aBrand management : the Indian context / _cY L R Moorthi |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bVikas Publishing, _c2000. |
||
| 300 |
_axi,171p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aBrand management _925013 |
| 650 | 2 | 7 |
_aBrand success; Brand equity; Brand personality; Brand emage _925014 |
| 942 | _cBK | ||