| 000 | 00948nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c1688 _d1688 |
||
| 020 | _a0256157227 | ||
| 082 | 0 | 4 | _a658.800940722 |
| 100 | 1 |
_aQuelch, John A. _915913 |
|
| 245 | 0 | 0 |
_aCases in European marketing management / _cJohn A. Quelch, Kamran Kashani, Sandra Vandermerwe |
| 250 | _a1st ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _c1994. |
||
| 300 |
_axiii,525p. : _bill |
||
| 490 | 1 | _aIrwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _925254 |
| 650 | 2 | 7 |
_aMarketing management-Case studies; Marketing reseaarch; Communication policy; Pricing policy; Product policy; Marketing strategy; Marketing organization _925255 |
| 700 | 1 |
_aKashani, Kamran _925252 |
|
| 700 | 1 |
_aVandermerwe, Sandra _925253 |
|
| 942 | _cBK | ||