000 00721nam a2200229 a 4500
999 _c1751
_d1751
020 _a0071122931 :
082 0 4 _a659.1
100 1 _aArens, William F.
_911959
245 0 0 _aContemporary advertising /
_cWilliam F. Arens
250 _a8th
260 _aBoston :
_bMcGraw-Hill/Irwin,
_c2002.
300 _axxxii,614+p. :
_bill
490 1 _aMcGraw-Hill series in marketing
520 0 _aBusiness
650 1 7 _aAdvertising
_926599
650 2 7 _aMarketing; Advertising strategies; Communications; Advertising media
_926600
942 _cBK