000 | 00721nam a2200229 a 4500 | ||
---|---|---|---|
999 |
_c1751 _d1751 |
||
020 | _a0071122931 : | ||
082 | 0 | 4 | _a659.1 |
100 | 1 |
_aArens, William F. _911959 |
|
245 | 0 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
250 | _a8th | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2002. |
||
300 |
_axxxii,614+p. : _bill |
||
490 | 1 | _aMcGraw-Hill series in marketing | |
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aAdvertising _926599 |
650 | 2 | 7 |
_aMarketing; Advertising strategies; Communications; Advertising media _926600 |
942 | _cBK |