| 000 | 00948nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c1752 _d1752 |
||
| 020 | _a007118130X : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPeter, J. Paul _926638 |
|
| 245 | 0 | 0 |
_aMarketing management : knowledge and skills / _cJ. Paul Peter, James H. Donnelly |
| 250 | _a6th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2001. |
||
| 300 |
_axx,876p. : _bill |
||
| 490 | 1 | _aIrwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _926639 |
| 650 | 2 | 7 |
_aPlanning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases _926640 |
| 700 | 1 |
_aDonnelly, James H. _93739 |
|
| 942 | _cBK | ||