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| 100 | 1 |
_aZeithaml, Valarie A. _93740 |
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| 245 | 0 | 0 |
_aServices martketing : integrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner |
| 250 | _a2nd | ||
| 260 |
_aNew Delhi : _bTata/McGraw-Hill, _c2001. |
||
| 300 |
_axxviii,620p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aService marketing _93741 |
| 650 | 2 | 7 |
_aService industries-Marketing; Customer services _93742 |
| 700 | 1 |
_aBitner, Mary Jo _93743 |
|
| 942 | _cBK | ||
| 999 |
_c1806 _d1806 |
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