| 000 | 00806nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1998 a g 000 eng d | ||
| 020 | _a0256218994 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aBelch, George E. | |
| 245 | 0 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
| 250 | _a4th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1998. |
||
| 300 |
_axxii,762p. : _bill |
||
| 490 | 1 | _aThe Irwin/McGraw-Hillseries in marketing | |
| 520 | 0 | _aBusiness | |
| 556 | _a2002-05-20 | ||
| 650 | 1 | 7 |
_aAdvertising _2Spines |
| 650 | 2 | 7 |
_aSales promotion; Communication in marketing _2Spines |
| 700 | 1 | _aBelch, Michael A. | |
| 830 | 0 | _aThe Irwin/McGraw-Hillseries in marketing | |
| 999 |
_c1929 _d1929 |
||