| 000 | 00722nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2002 a g 000 eng d | ||
| 020 |
_a0071122265 : _cTk.1560 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.56 _219 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 0 | 0 |
_aProduct managemnet / _cDonald R. Lehmann, Russell S. Winer |
| 250 | _a3rd | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2002. |
||
| 300 |
_axxv,502p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2002-06-05 | ||
| 650 | 1 | 7 |
_aProduct management _2Spines |
| 650 | 2 | 7 |
_aMarketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysis _2Spines |
| 700 | 1 | _aWiner, Russell S. | |
| 999 |
_c1991 _d1991 |
||