| 000 | 00838nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1997 a g 000 eng d | ||
| 020 |
_a0256204640 : _cTk.1852.50 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.9 _219 |
| 100 | 1 | _aBernhardt, Kenneth | |
| 245 | 0 | 0 |
_aCases in marketing management / _cKenneth Bernhardt, Thomas C. Kinnear |
| 250 | _a7th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1997. |
||
| 300 |
_axiv,665p. : _bill |
||
| 490 | 1 | _aThe Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 556 | _a2002-06-10 | ||
| 650 | 1 | 7 |
_aMarketing management-Case studies _2Spines |
| 650 | 2 | 7 |
_aMarketing-decision making-Case studies; Marketing information; Forecasting; Product management; Promotion _2Spines |
| 700 | 1 | _aKinnear, Thomas C. | |
| 830 | 0 | _aThe Irwin series in marketing | |
| 999 |
_c2003 _d2003 |
||