000 00636nam a2200205 a 4500
008 110328s1990 a g 000 eng d
020 _a0395472083 :
_cTk.600
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aSkinner, Steven J.
245 0 0 _aMarketing /
_cSteven J. Skinner
250 _a1st ed.
260 _aBoston :
_bHoughton Mifflin,
_c1990.
300 _axxviii,687+p. :
_bill
520 0 _aBusiness
556 _a2003-04-16
650 1 7 _aMarketing
_2Spines
650 2 7 _aStrategic marketing; Marketing environment; Advertising; Publicity; International marketing
_2Spines
999 _c2190
_d2190