000 00936nam a2200265 a 4500
008 110328s2002 a g 000 eng d
020 _a0071123075 :
_cTk.1,686.75
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aBoyd, Harper W.
245 0 0 _aMarketing management : a strategic decision-making approach /
_cHarper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche
250 _a4th
260 _aBoston :
_bMcGraw-Hill / Irwin,
_c2002.
300 _axxi,594p. :
_bill
490 1 _aMcGraw-Hill / Irwin series in marketing
520 0 _aBusiness
556 _a2003-04-17
650 1 7 _aMarketing management
_2Spines
650 2 7 _aDecision making; Strategic marketing; International marketing
_2Spines
700 1 _aWalker, Orville C.
700 1 _aMullins, John
700 1 _aLarreche, Jean-Claude
830 0 _aMcGraw-Hill / Irwin series in marketing
999 _c2206
_d2206