000 00779nam a2200241 a 4500
008 110328s2002 a g 000 eng d
020 _a0071122249 :
_cTk.1,361.75
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.802
_219
100 1 _aLehmann, Donald R.
245 0 0 _aAnalysis for marketing planning /
_cDonald R. Lehmann, Russell S. Winer
250 _a5th
260 _aBoston :
_bMcGraw-Hill / Irwin,
_c2002.
300 _axiii,256p. :
_bill
490 1 _aMcGraw-Hill / Irwin series in marketing
520 0 _aBusiness
556 _a2003-04-17
650 1 7 _aMarketing planning
_2Spines
650 2 7 _aSales; Product; Customer analysis
_2Spines
700 1 _aWiner, Russell S.
830 0 _aMcGraw-Hill / Irwin series in marketing
999 _c2207
_d2207