| 000 | 00779nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2002 a g 000 eng d | ||
| 020 |
_a0071122249 : _cTk.1,361.75 |
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| 040 |
_aBD-DhIUB _cBD-DhIUB |
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| 082 | 0 | 4 |
_a658.802 _219 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 0 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer |
| 250 | _a5th | ||
| 260 |
_aBoston : _bMcGraw-Hill / Irwin, _c2002. |
||
| 300 |
_axiii,256p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill / Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 556 | _a2003-04-17 | ||
| 650 | 1 | 7 |
_aMarketing planning _2Spines |
| 650 | 2 | 7 |
_aSales; Product; Customer analysis _2Spines |
| 700 | 1 | _aWiner, Russell S. | |
| 830 | 0 | _aMcGraw-Hill / Irwin series in marketing | |
| 999 |
_c2207 _d2207 |
||