| 000 | 00672nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c2211 _d2211 |
||
| 020 | _a9814126225 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aKurtz, David L. _96478 |
|
| 245 | 0 | 0 |
_aServices marketing / _cDavid L. Kurtz, Kenneth E. Clow |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bJohn Wiley, _c2002. |
||
| 300 |
_axxii,570p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aServices marketing _921792 |
| 650 | 2 | 7 |
_aService quality; Operations; People; Environment; Services strategies _921793 |
| 700 | 1 |
_aClow, Kenneth E. _920713 |
|
| 942 | _cBK | ||