| 000 | 00753nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1999 a g 000 eng d | ||
| 020 |
_a0321046412 : _cTk.2145 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aLilien, Gary L. | |
| 245 | 0 | 0 |
_aMarketing management and strategy : marketing engineering applications / _cGary L. Lilien, Arvind Rangaswamy |
| 250 | _a1st ed. | ||
| 260 |
_aReading, Massachusetts : _bAddison-Wesley, _c1999. |
||
| 300 |
_avii,112p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2003-04-22 | ||
| 650 | 1 | 7 |
_aMarketing management _2Spines |
| 650 | 2 | 7 |
_aMarketing management - Strategy; Marketing engineering; Portfolio planning _2Spines |
| 700 | 1 | _aRangaswamy, Arvind | |
| 999 |
_c2231 _d2231 |
||