000 00753nam a2200217 a 4500
008 110328s1999 a g 000 eng d
020 _a0321046412 :
_cTk.2145
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aLilien, Gary L.
245 0 0 _aMarketing management and strategy : marketing engineering applications /
_cGary L. Lilien, Arvind Rangaswamy
250 _a1st ed.
260 _aReading, Massachusetts :
_bAddison-Wesley,
_c1999.
300 _avii,112p. :
_bill
520 0 _aBusiness
556 _a2003-04-22
650 1 7 _aMarketing management
_2Spines
650 2 7 _aMarketing management - Strategy; Marketing engineering; Portfolio planning
_2Spines
700 1 _aRangaswamy, Arvind
999 _c2231
_d2231