| 000 | 00659nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1998 a g 000 eng d | ||
| 020 |
_a1861970544 : _cTk.892.50 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aShaw, Robert | |
| 245 | 0 | 0 |
_aImproving marketing effectiveness / _cRobert Shaw |
| 250 | _a1st ed. | ||
| 260 |
_aLondon : _bThe Economist, _c1998. |
||
| 300 |
_avii,244p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2003-04-22 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 2 | 7 |
_aQuality; Customer satisfaction; Innovation; Information technology; Marketing measurement; Marketing tools _2Spines |
| 999 |
_c2233 _d2233 |
||