000 00688nam a2200217 a 4500
008 110328s1993 a g 000 eng d
020 _a8173711356 :
_cTk.562.50
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aMazur, Laura
245 0 0 _aThe marketing challenge /
_cLaura Mazur, Annik Hogg
250 _a1st ed.
260 _aHyderabad :
_bUniversities Press,
_c1993.
300 _axvii,298p. :
_bill
520 0 _aBusiness
556 _a2003-04-22
650 1 7 _aMarketing
_2Spines
650 2 7 _aMarketing strategies; Marketing programmes; Price; Managing information; Information technology
_2Spines
700 1 _aHogg, Annik
999 _c2234
_d2234