| 000 | 00800nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1998 a g 000 eng d | ||
| 020 |
_a0030185971 : _cTk.1500 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aBoone, Louis E. | |
| 245 | 0 | 0 |
_aContemporary marketing : wired / _cLouis E. Boone, David L. Kurtz |
| 250 | _a9th | ||
| 260 |
_aFort Worth : _bThe Dryden Press / Harcourt Brace College Publishers, _c1998. |
||
| 300 |
_axxxiii,742+p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2003-04-22 | ||
| 650 | 1 | 7 |
_aContemporary marketing _2Spines |
| 650 | 2 | 7 |
_aMarketing planning; Consumer behavior; Marketing environment; Marketing research; Business; Product strategy; Advertising; Personal selling _2Spines |
| 700 | 1 | _aKurtz, David L. | |
| 999 |
_c2236 _d2236 |
||