| 000 | 00742nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c2340 _d2340 |
||
| 020 | _a0471479101 : | ||
| 082 | 0 | 4 | _a658.827095 |
| 100 | 1 |
_aTemporal, Paul _918147 |
|
| 245 | 0 | 0 |
_aBranding in asia : the creation, development and management of asian brands for the global market / _cPaul Temporal |
| 250 | _a1st ed. | ||
| 260 |
_aSignapore : _bJohn Wiley, _c2001. |
||
| 300 |
_aix,291p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aBrands _918144 |
| 650 | 2 | 7 |
_aBrand management; Strategic communication; Online brand strategy; Offline brand strategy _918148 |
| 942 | _cBK | ||