| 000 | 00896nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c2344 _d2344 |
||
| 020 | _a0072510226 : | ||
| 082 | 0 | 4 | _a658.84 |
| 100 | 1 |
_aMohammed, Rafi _918208 |
|
| 245 | 0 | 0 |
_aInternet marketing : building advantage in a networked economy / _cRafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bMcGraw Hill / Irwin/ Marketspace U, _c2002. |
||
| 300 |
_axli,726p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aInternet marketing _918209 |
| 650 | 2 | 7 |
_aMarketing research; Marketing strategy; Product; Pricing; Communication; Distribution; Branding; Customer interface _918210 |
| 700 | 1 |
_aFisher, Robert J. _98390 |
|
| 700 | 1 |
_aJaworki, Bernard J. _918211 |
|
| 700 | 1 |
_aCahill, Aileen M. _918212 |
|
| 942 | _cBK | ||