| 000 | 00832nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c2380 _d2380 |
||
| 020 | _a817649173X : | ||
| 082 | 0 | 4 | _a658.83 |
| 100 | 1 |
_aStevens, Robert E. _918483 |
|
| 245 | 0 | 0 |
_aThe marketing research guide / _cRobert E. Stevens, Bruce Wrenn, Morris E. Ruddick, Philip K. Sherwood |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bViva Books, _c2000. |
||
| 300 |
_axv,488p. : _bill. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing research _918484 |
| 650 | 2 | 7 |
_aStrategy; Planning; Experimentation; Measurement; Research report; International report; Product testing _918485 |
| 700 | 1 |
_aWrenn, Bruce _918486 |
|
| 700 | 1 |
_aRuddick, Morris E. _918487 |
|
| 700 | 1 |
_aSherwood, Philip K. _918488 |
|
| 942 | _cBK | ||