| 000 | 00863nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c2384 _d2384 |
||
| 020 | _a0750646144 : | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_ade Chernatony, Leslie _918472 |
|
| 245 | 0 | 0 |
_aFrom brand vision to brand evaluation : strategically building and sustaining brands / _cLeslie de Chernatony |
| 250 | _a1st ed. | ||
| 260 |
_aOxford : _bButterworth Heinemann, _c2001. |
||
| 300 |
_axv,293p. : _bill. |
||
| 490 | 1 | _aThe Chartered Institute of Marketing / Butterworth Heinemann marketing series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aBrand management _918473 |
| 650 | 2 | 7 |
_aBrand evaluation; Planning; Auditing _918474 |
| 942 | _cBK | ||