000 | 00863nam a2200229 a 4500 | ||
---|---|---|---|
999 |
_c2386 _d2386 |
||
020 | _a8176490946 : | ||
082 | 0 | 4 | _a658.802 |
100 | 1 |
_aMcDonald, Malcolm _918480 |
|
245 | 0 | 0 |
_aMarketing plans : how to prepare them, how to use them / _cMalcolm McDonald |
250 | _a4th | ||
260 |
_aNew Delhi : _bViva Books, _c1999. |
||
300 |
_axviii,578p. : _bill. |
||
490 | 1 | _aThe Chartered Institute of Marketing / Butterworth Heinemann marketing series | |
520 | 0 | _aBusiness | |
650 | 1 | 7 |
_aMarketing plans _918481 |
650 | 2 | 7 |
_aMarketing audit; Sales promotion; Customer service; Advertising; Communication plans _918482 |
942 | _cBK |