000 00863nam a2200229 a 4500
999 _c2386
_d2386
020 _a8176490946 :
082 0 4 _a658.802
100 1 _aMcDonald, Malcolm
_918480
245 0 0 _aMarketing plans : how to prepare them, how to use them /
_cMalcolm McDonald
250 _a4th
260 _aNew Delhi :
_bViva Books,
_c1999.
300 _axviii,578p. :
_bill.
490 1 _aThe Chartered Institute of Marketing / Butterworth Heinemann marketing series
520 0 _aBusiness
650 1 7 _aMarketing plans
_918481
650 2 7 _aMarketing audit; Sales promotion; Customer service; Advertising; Communication plans
_918482
942 _cBK