| 000 | 00835nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c2388 _d2388 |
||
| 020 | _a0750650273 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aAce, Cathy _918455 |
|
| 245 | 0 | 0 |
_aSuccessful marketing communications : a practical guide to planning and implementation / _cCathy Ace |
| 250 | _a1st ed. | ||
| 260 |
_aOxford : _bButtrworth Heinemann, _c2001. |
||
| 300 |
_aix,210p. : _bill. |
||
| 490 | 1 | _aThe Chartered Institute of Marketing / Butterworh Heinemann marketing series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing communication _918456 |
| 650 | 2 | 7 |
_aPublic relations; Planning _918457 |
| 942 | _cBK | ||