| 000 | 00744nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c2836 _d2836 |
||
| 020 | _a8178089610 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aClow, Kenneth E. _920713 |
|
| 245 | 0 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
| 250 | _a1st ed. | ||
| 260 |
_aDelhi : _bPearson Education (Singapore), _c2002. |
||
| 300 |
_axxvi,638p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aIntegrated advertising _926425 |
| 650 | 2 | 7 |
_aMarketing communication; Advertising management; Trade promotion; Advertising _926426 |
| 700 | 1 |
_aBaack, Donald _920716 |
|
| 942 | _cBK | ||