| 000 | 00783nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c2838 _d2838 |
||
| 020 | _a0071155147 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aRossiter, John R. _926427 |
|
| 245 | 0 | 0 |
_aAdvertising communications and promotion management / _cJohn R. Rossiter, Larry Percy |
| 250 | _a2nd | ||
| 260 |
_aBoston : _bMcGraw-Hill /Irwin , _c1997. |
||
| 300 |
_axvi,640p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _926428 |
| 650 | 2 | 7 |
_aSales promotion; Media strategy; Communication - Marketing _926429 |
| 700 | 1 |
_aPercy, Larry _926430 |
|
| 942 | _cBK | ||