000 00783nam a2200241 a 4500
999 _c2838
_d2838
020 _a0071155147 :
082 0 4 _a659.1
100 1 _aRossiter, John R.
_926427
245 0 0 _aAdvertising communications and promotion management /
_cJohn R. Rossiter, Larry Percy
250 _a2nd
260 _aBoston :
_bMcGraw-Hill /Irwin ,
_c1997.
300 _axvi,640p. :
_bill
490 1 _aMcGraw-Hill series in marketing
520 0 _aBusiness
650 1 7 _aAdvertising
_926428
650 2 7 _aSales promotion; Media strategy; Communication - Marketing
_926429
700 1 _aPercy, Larry
_926430
942 _cBK