| 000 | 00830nam a2200253 a 4500 | ||
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| 999 |
_c2841 _d2841 |
||
| 020 | _a0071214690 : | ||
| 082 | 0 | 4 | _a658.8342 |
| 100 | 1 |
_aHawkins, Del I. _915230 |
|
| 245 | 0 | 0 |
_aConsumer behavior : building marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 | _a9th | ||
| 260 |
_aBoston : _bMcGraw-Hill / Irwin, _c2004. |
||
| 300 |
_axxvi,790p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill / Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aConsumer behavior _926414 |
| 650 | 2 | 7 |
_aMarket surveys; Marketing strategy _926415 |
| 700 | 1 |
_aBest, Roger J. _915233 |
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| 700 | 1 |
_aConey, Kenneth A. _915234 |
|
| 942 | _cBK | ||