000 00709nam a2200217 a 4500
999 _c2844
_d2844
020 _a0070530424 :
082 0 4 _a658.8
100 1 _aZeithmal, Valarie A.
_99916
245 0 0 _aServices marketing : integrating customer focus across the firm /
_cValarie A. Zeithmal, Mary Jo Bitner
250 _a3rd
260 _aNew Delhi :
_bTata McGraw-Hill Publishing,
_c2003.
300 _axx,668p. :
_bill
520 0 _aBusiness
650 1 7 _aServices marketing
_926418
650 2 7 _aCustomer relationships; Service recovery
_926419
700 1 _aBitner, Mary Jo
_93743
942 _cBK